Jekel Vineyards Will Introduce
Riesling Taste Profile Scale On Back Labels
International Riesling Foundation Effort Will Debut on 2008 Jekel Riesling

SEATTLE -Febrekel Vineyards will begin adding the International Riesling Foundation Riesling Taste Profile scale to its Monterey Riesling back label, effective with the vintage change in 2008.

Brand Director Tom Dempsey has already placed the scale on tasting notes and other educational material used by distributors, wine educators and others who interact with wine consumers. The label is also used on the IRF website as an example of how wineries might embrace the effort www.drinkriesling.com/home/taste scale-profile.

Jekel's Riesling, with residual sugar most vintages hovering right around the 1% level, has in the past been referred to as "off-dry" but will now be called "medium-dry" according to the language of the scale, which also features a pointer located along an axis that flows from Dry to Sweet.

"Jekel's medium-dry Rieslings have always been the signature wine of the winery, popular with restaurants because it pairs so well with a wide array and styles of food, particularly enticing Pan Asian cuisine with a touch of spice," said Dempsey. "Any consumer-friendly effort that helps explain that Rieslings come in a wide array of taste profiles, from dry to sweet, is a consumer benefit we can easily embrace."

Jekel's Riesling is frequently among the most highly acclaimed of the vintage, with the 2007 effort earning acclaim at the California State Fair as one of the two top Rieslings in the state.

To learn more about the work of the International Riesling Foundation, visit the IRF's new website at www.drinkriesling.com. Visit Jekel on the web at www.jekel.com.